IAW Celebrates 40th Anniversary with Record Bookings and E-Commerce Focus for 2026
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The International Action Goods and Import Fair (IAW) is gearing up for a major milestone in 2026 as organisers confirm a strong booking situation for the 40th anniversary edition of the event, scheduled to take place from March 24 to 26, 2026 in Cologne’s Exhibition Centre.
The semi-annual IAW trade fair has long been a cornerstone event in the international retail calendar, regularly drawing more than 5,000 visitors and around 300 exhibitors from across the global DIY, garden, and home goods sectors. Spanning some 30,000 m² of exhibition space, the fair enables manufacturers, distributors, and retailers to showcase new products, forge business partnerships, and explore rising market trends.
Strong Industry Interest Despite Market Challenges
Organisers report that, despite a challenging current market environment marked by rising costs, consumer restraint, and heightened competition, exhibitor interest remains high ahead of the 2026 edition. This resurgence of bookings reflects the industry’s confidence in IAW as a platform for business growth and networking opportunities.
Expanded E-Commerce Arena Takes Centre Stage
One of the standout features of the 2026 edition will be the E-Commerce Arena, a long-standing component of the trade fair that will this year be planned and moderated for the first time by e-commerce expert Michael Frontzek. The programme is set to deliver targeted presentations on topics such as marketplace strategies, online marketing, and logistics—key areas for retailers bridging analogue and digital sales channels.
In addition, the fair’s E-Commerce Quarter will move to a new central location in Hall 6, bringing together specialist service providers ranging from shop systems to fulfilment operations to foster collaboration and knowledge exchange.
Participation and Registration Details
Exhibitor registration is open until January 20, 2026, with an early bird discount available for participants who register ahead of the deadline. Meanwhile, visitors can secure free admission by registering through the official IAW ticket shop online.
Looking Ahead
As the home improvement, garden, and lifestyle goods sectors continue to evolve, events like IAW offer vital platforms for professionals to gain insights, connect with global partners, and stay ahead of industry trends. The excitement around the 40th anniversary edition underscores the fair’s enduring relevance in an increasingly competitive market landscape.
06:13 PM, Dec 24
Source : IAW Celebrates 40th Anniversary with Record Bookings and E-Commerce Focus for 2026
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